• 📣 Focus: Economic impact
  
  

• 🔍 Visual: Small-town main street with empty parking spots—labeled “Lost Revenue”
  
  

• 🧠 Message: Legal riders = new customers, more tax revenue, and stronger rural economies

📣 Focus: Legal double standard

🔍 Visual: Split-screen comparison of a street motorcycle vs. a modern side-by-side

🧠 Message: Safety features on UTVs are equal or better—so why the legal wall?

📣 Focus: Fair treatment for rural & small-town riders

🔍 Visual: Family on a side-by-side, parked respectfully on a 45 MPH road

🧠 Message: Legal access is about freedom, fairness, and community—not chaos

📣 Focus: Outdated legislation

🔍 Visual: A modern UTV with labels pointing to seat belts, lights, mirrors, etc.

🧠 Message: These vehicles are road-ready. Our laws aren’t.

📣 Focus: Public perception vs. reality

🔍 Visual: Grungy, old quad labeled “Then” next to a clean, modern UTV labeled “Now”

🧠 Message: Today’s riders are licensed, insured, and ready to follow the rules

📣 Focus: Environmental benefit of road use

🔍 Visual: Side-by-side driving legally on pavement, avoiding ditches/trails

🧠 Message: Legal roads reduce environmental impact

📣 Focus: The simplicity of the bill

🔍 Visual: Road sign that says “Legal Limit: 50 MPH – Let UTVs In”

🧠 Message: This isn’t radical—it’s reasonable

📣 Focus: Business & tourism

🔍 Visual: Group of UTVs parked at small-town businesses with “OPEN” signs

🧠 Message: Legalizing access brings new life to local economies

📣 Focus: Environmental efficiency

🔍 Visual: Green, minimalistic layout showing a UTV using less fuel and space than a truck

🧠 Message: The smart choice for urban and suburban short-distance travel

• 📣 Focus: Urban commuting benefits
  
  

• 🔍 Visual: A street-legal UTV passing a row of cars on a congested city road
  
  

• 🧠 Message: Efficient, safe alternatives for short-distance travel shouldn’t be illegal

• 📣 Focus: Fuel savings & logical use
  
  

• 🔍 Visual: Comparison of a big truck and a small UTV heading to a grocery store
  
  

• 🧠 Message: Let Texans choose the vehicle that fits the task

• 📣 Focus: Suburban practicality
  
  

• 🔍 Visual: Compact UTV parked easily between two large vehicles in a tight suburban lot
  
  

• 🧠 Message: UTVs are perfect for errands, commuting, and quick trips—especially in crowded neighborhoods

• 📣 Focus: Familiarity and normalization
  
  

• 🔍 Visual: A quiet suburban street with a UTV in a driveway next to a minivan
  
  

• 🧠 Message: These vehicles already live here. Let’s make them legal too.

📣 Focus: Legal inconsistency

🔍 Visual: A “legal vs illegal” visual grid showing allowed vehicles vs a street-ready UTV with a red X

🧠 Message: Time to fix the gap

📣 Focus: Electric & low-noise options

🔍 Visual: An electric UTV silently cruising a city street, with “Noise: 35 dB” stamped underneath

🧠 Message: Not all solutions make noise. Let’s legalize smart ones.

📣 Focus: Urban space savings

🔍 Visual: 3 UTVs fitting in the space of 2 cars in a city lot

🧠 Message: Smaller vehicles help everyone—drivers, planners, and cities

📣 Focus: Tradespeople & service workers

🔍 Visual: Electric UTV with tools loaded in the back, parked next to a worksite

🧠 Message: Hardworking Texans deserve road access, too

📣 Focus: Equipment requirements

🔍 Visual: Checklist of safety features checked off next to a UTV

🧠 Message: Riders meet the standard. The law should too.

• 📣 Focus: National comparison
  
  

• 🔍 Visual: Map of the U.S. with states that allow street-legal ATVs highlighted in green, Texas in gray
  
  

• 🧠 Message: Texas should lead—not lag